Having the right products in the right place at the right time is critical to ensuring success at retail. Unified’s category management programs help retailers find the optimal mix of products for their stores. We rely heavily on consumer insights gleaned from the trade areas around stores as well as category sales data to create schematics that meet consumer needs and drive sales. In addition to retail scan data and warehouse movement, we also use Nielsen, Spectra, SPINS, and other information.
Once you have your schematics, we can also help you get the right products on your shelves with our “Fair Share Merchandising Program.” Working with our supplier partners, we address critical categories every month and remerchandise participating stores. We also assist with new store and remodel sets, new item placements, and much more.
We regularly publish category reviews so our retailers can catch up on the latest category trends and new items. Keeping tabs on market and competitive activity is also a top priority.
Look to Unified’s Category Management experts to help your products find a good home!