Western Family provides top quality national brand-equivalent private label items exclusively to independent retailers and is one of the most recognized grocery brands in the West.
Unified distributes more than 2,600 Western Family SKUs covering nearly every major category in your store. From grocery, general merchandise, health and beauty care, and frozen food to dairy, deli, fresh meat, produce, and bakery, Western Family has what you need.
We consistently introduce at least 40–50 new products every year in response to consumer demand and category trends. Every product comes with competitive, everyday cost-of-goods supported by frequent, deep promotions.
In addition, this trusted brand features:
- Contemporary, category-specific label designs
- Aggressive, year-round marketing support
- 24-hour customer response line
- Double-Your-Money Back consumer satisfaction guarantee, at no cost to retail
- Exclusive sales support
- Many Western Family products are approved for government nutritional programs
- And more!
Western Family is also proud to support numerous consumer events throughout our marketing areas such as the Rock 'n' Roll San Jose Half Marathon where we'll serve as Official Water Sponsor.
To satisfy your consumers — and your bottom line — look to the West, Western Family.