“¡La Superestrella de los Ahorros!” — The Superstar of Savings! And that’s just what Special Value is. To appeal to the economy shopper, Unified developed this line of products that feature good quality and exceptional value in one low-cost package.
Sporting a fresh new logo and bright bilingual packaging, Special Value meets labeling standards required by both the U.S. and Mexican governments. This allows retailers to carry Special Value beyond the border cities into the heart of Mexico.
The Special Value brand is a rapidly-growing 350-SKU line of quality grocery, deli, and frozen food products. You’ll find Special Value primarily in staple categories, where a strong everyday low-price brand can compete — and replace — lower-quality packer labels and generic programs.
New items will receive tremendous emphasis over the next few years, as general merchandise, health and beauty care, ethnic categories, and additional grocery categories join the product line.
Supported by new bilingual point-of-sale materials, Special Value is a solid seller in any economic climate. And you can count on Unified’s excellent services behind every product.